What is hamburger?

Fast food is the term given to many items that can be prepared and served quickly. In the United States, a typical fast food meal is a hamburger fruits and a drink.

Nearly everyone eats hamburgers. Hamburger advertising is everywhere. In some downtown areas, there are different hamburger restaurants on one intersection.

The hamburger’s popularity comes in part from its convenience and in part from successful marketing techniques, but also from its taste.

According to US Department of Agriculture: Hamburger shall consist of chopped fresh and/or frozen beef with or without the addition of beef fat as such and/or seasoning, shall not contain more than 30 percent fat and shall not contain added water, phosphate, binders or extenders.

It is typically served in a bread roll. By strict definition, the true hamburger is a cooked ground beef patty served in a bun.

Back in the days of its origins, the beef was often mixed with suet to make it juicer, and sometime chopped onions, onion juice or garlic was added for flavor.

The word hamburger is thought to come from Hamburg, Germany. It stared with tradition of putting roast pork in a roll.

What is hamburger?

Fast food advertising

The scope of marketing expenditures in the United States is very large. During the 1920s, White Castle, the first fast food chain, advertised in newspaper. It was slow to value radio advertising but did have promotions on radio during the 1930s.

The majority of the ads were for candy, snack, sugared cereals and fast foods and most of its advertising was targeted at working class. This changed during the 1950s, when White Castle sponsored a children’s television show, The Cactus and Randy Show.

Fast food industry gas utilized a variety of approaches in order to attract the junior consumer and create an international children’s market.

Marketing research (2005) conducted by Nickelodeon suggests that nearly three quarters of children and youth report that they decide on their own what they eat for breakfast most or all of the time.

McDonald’s created child oriented characters, such as Ronald McDonald and began offering meals made especially for children, such as Happy Meals with toys and the creation of playground for children.

Ronald McDonald, the McDonald’s corporate clown icon started appear on local Washington, D.C. television commercials beginning in 1963.

Through extensive advertising, McDonald’s became the nation’s largest fast food chain during the 1970s.

Food marketing to children now extends beyond television and is widely prevalent in the internet; it is expanding rapidly into ubiquitous digital media cultures of new techniques including cell phone, instant message, video games and 3D dimensional virtual worlds.

Fast food advertising

Fast Food

Although the fast food industry is an important, still expanding and frequently controversial sector, fast food as a product is not easy to define and is becoming increasingly difficult to do so.

It can be feature as a finished product shelf life of usually minutes and on occasions hours. Rapid deterioration occurs beyond these times particularly without holding equipment.

It also featured fast product finishing and service times.

Fast foods restaurants come in a wide variety of forms and carrying product offerings ranging from hamburgers, pizzas, fish, baked potatoes and French bakery products to ethnic foods such as India curries and Chinese meals, Turkish or Greek kebabs, coffee shops and soup outlets.

It is driven by standardized meals, décor and service. It had a great impact on the food service industry.

Multinational fast food chains have now become household names, and in terms of sales and units tend to dominate local markets.

Fast food accounts for the largest and fastest rising shares of sales in the food industry. Sales in fast foods industries now outpace the sales in full-service restaurant. The top four US fast food chains are Mc Donald, Subway, Pizza Hut, and KFC.

Fast food operations date back to the 1920s and 1930s when A&W Root Beer and Howard Johnson’s franchised some of their units. They concentrated mostly on Hamburgers.
Fast Food